Founder and Chief Strategy Officer

Mishal (Pvt.) Limited

Public Relations and Communications industry

October 2003 – June 2008 (4 years 9 months)

Developing a network of media organizations for strategic communication for non-paid communication strategies.
Communication & Public Relations Consultant to the Privatisation Commission, Government of Pakistan.
Communication & Media Consultant to J. E. Austin Associates Inc. USA on Pakistan’s Initiative on Strategic Development and Competitiveness (PISDAC) for various SME sectors (December 2005 – April 2006)
Management Consultants for ATCO Frontec in Pakistan.
Developing the behavior change communications interactive modules strategy for the Healthcare sector w.r.t. AIDS in Pakistan and its soci-economic and political impact on the Poverty Alleviation Strategy.
Providing consultancies to the Pakistani media companies for their programming, marketing, distribution and human resource management requirements.
Building a behavior change communication strategic plan to address the Women and Child Health issues through an integrated media strategy for Print, Television and Radio.